How to choose a good SEO-friendly Domain Name?
Choosing a domain name can be one of the major considerations you do to establish your business or brand.
Folks often see your domain name as one of the first things, which can affect their feelings about your website and brand.
A domain name that has been chosen with care may attract more visitors and drive traffic to the website. In contrast, one which was chosen carelessly may do the opposite.
Even if it’s not an exact science and there aren’t many clear guidelines, here are some tips for choosing a name that fits your brand and helps it.Â
Some Points for choosing a good domain name
1) Domain Length
Less is more when it comes to a domain name.
Users are more likely to find you if your name is short and easy to remember and type. When there’s less to read, it’s also easier to stand out. You shouldn’t use more than two or three words.Â
2) Simplicity
You want your domain name to be easy to remember and type. It can be hard to remember and spell correctly words or names that are hard to say or are not used often.
3) Keywords
Relevant words make it easier for people to find you in a search and see at a glance what you do. You can use words like “coffee” or “cleaning” or even your location as keywords. Putting your location in your domain name, like “pune,” could also help you reach local customers and users.
4) Brand Name
Your brand should show up in your domain name, and vice versa. It takes time to build a brand, and putting your unique brand name in your domain can help you stand out, get known, and get more people to visit your website. Make sure that when you come up with your brand name and domain name, you don’t use any other brand names or trademarks.
5) Website name
Even though it might seem obvious, your domain name should be the same as or as close to your brand name. You don’t want people to be confused if they type in your domain name and end up on a different website.
6) Good, but not great
People waste a lot of time trying to come up with the perfect name when they could be building a great brand around a good domain name. Don’t let picking the ideal domain stop you from getting your business or project off the ground.
What not to do
Some things could make people think less of your domain name, such as:
- Your name has numbers or dashes in it. It’s hard to type these characters, which could make people think less of your website and business.
- Spellings that are funny or words that can be written in different ways (like “way” or “too”). People might have a hard time finding your site because of these.
- Misspellings. These can make your site look sketchy and make people worry that it’s a phishing or malware site.
- Other companies’ trade names and brand names. You shouldn’t use these in your domain name at all. If you try to do this, you could get in trouble with the law and have your domain taken away.
- Now that you know some important rules, you need to come up with ideas, do research, and see what domains are available. As you go through this process, think of some other names in case the domain name you want is already taken.
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